MJW and Boshara have built a strong creative partnership, bringing together refined design,
product development, and high-quality execution across distinctive fragrance projects
Nefru is a collection rooted in the richness of ancient Egyptian heritage, shaped into a distinctive fragrance identity that combines historical inspiration, refined craftsmanship, and a strong contemporary presence.
CONCEPT
The first chapter of Nefru draws from the legacy of Tutankhamun, one of the most iconic symbols of ancient Egyptian royalty. His golden mask, intricate regalia, and enduring presence became a key visual reference for the collection, representing power, sovereignty, and timeless beauty. Rather than treating these elements as purely historical symbols, they were reinterpreted as part of a modern luxury language, giving King Tut a commanding role within the wider Nefru story
CONCEPT
Beyond King Tut, Nefru expands into the wider world of ancient Egypt, drawing inspiration from Ta Set Nefru — the place associated with the children of the Pharaohs — and from the artistic legacy preserved across royal tombs, temples, and the Valley of the Kings. Each fragrance reflects a different expression of this world, from royal figures and sacred symbolism to architecture, ornamentation, and ceremonial detail. Together, the collection forms a broader narrative of heritage, power, beauty, and the cultural richness of ancient Egypt.
ARTWORK
The artwork draws from iconic Pharaonic symbols, royal portraits, architectural details, and ornamental patterns found throughout ancient Egyptian art. Each element was carefully selected and reinterpreted to reflect the visual richness, symbolism, and craftsmanship of the era. The compositions combine strong geometric structure with intricate decorative details, creating a distinctive identity that preserves the grandeur and authority of ancient Egypt while giving the collection a refined contemporary presence.
COLORS
The color palette is rooted in the tones associated with ancient Egyptian royalty and precious artifacts. Rich gold reflects power, value, and ceremonial luxury, while deep black adds depth, authority, and contrast. Metallic accents and warmer tones introduce richness and dimension, allowing each fragrance to develop its own expression while remaining connected to the overall identity of the Nefru Collection.
NEXT
MJW and Boshara have built a strong creative partnership, bringing together refined design,
product development, and high-quality execution across distinctive fragrance projects
Nefru is a collection rooted in the richness of ancient Egyptian heritage, shaped into a distinctive fragrance identity that combines historical inspiration, refined craftsmanship, and a strong contemporary presence.
CONCEPT
The first chapter of Nefru draws from the legacy of Tutankhamun, one of the most iconic symbols of ancient Egyptian royalty. His golden mask, intricate regalia, and enduring presence became a key visual reference for the collection, representing power, sovereignty, and timeless beauty. Rather than treating these elements as purely historical symbols, they were reinterpreted as part of a modern luxury language, giving King Tut a commanding role within the wider Nefru story
CONCEPT
Beyond King Tut, Nefru expands into the wider world of ancient Egypt, drawing inspiration from Ta Set Nefru — the place associated with the children of the Pharaohs — and from the artistic legacy preserved across royal tombs, temples, and the Valley of the Kings. Each fragrance reflects a different expression of this world, from royal figures and sacred symbolism to architecture, ornamentation, and ceremonial detail. Together, the collection forms a broader narrative of heritage, power, beauty, and the cultural richness of ancient Egypt.
ARTWORK
The artwork draws from iconic Pharaonic symbols, royal portraits, architectural details, and ornamental patterns found throughout ancient Egyptian art. Each element was carefully selected and reinterpreted to reflect the visual richness, symbolism, and craftsmanship of the era. The compositions combine strong geometric structure with intricate decorative details, creating a distinctive identity that preserves the grandeur and authority of ancient Egypt while giving the collection a refined contemporary presence..
COLORS
The color palette is rooted in the tones associated with ancient Egyptian royalty and precious artifacts. Rich gold reflects power, value, and ceremonial luxury, while deep black adds depth, authority, and contrast. Metallic accents and warmer tones introduce richness and dimension, allowing each fragrance to develop its own expression while remaining connected to the overall identity of the Nefru Collection.
NEXT
MJW and Boshara have built a strong creative partnership
bringing together refined design,product development and
high-quality execution across distinctive fragrance projects
Nefru is a collection rooted in the richness of ancient Egyptian heritage, shaped into a distinctive fragrance identity that combines historical inspiration, refined craftsmanship, and a strong contemporary presence.
CONCEPT
The first chapter of Nefru draws from the legacy of Tutankhamun, one of the most iconic symbols of ancient Egyptian royalty. His golden mask, intricate regalia, and enduring presence became a key visual reference for the collection, representing power, sovereignty, and timeless beauty. Rather than treating these elements as purely historical symbols, they were reinterpreted as part of a modern luxury language, giving King Tut a commanding role within the wider Nefru story
CONCEPT
Beyond King Tut, Nefru expands into the wider world of ancient Egypt, drawing inspiration from Ta Set Nefru — the place associated with the children of the Pharaohs — and from the artistic legacy preserved across royal tombs, temples, and the Valley of the Kings. Each fragrance reflects a different expression of this world, from royal figures and sacred symbolism to architecture, ornamentation, and ceremonial detail. Together, the collection forms a broader narrative of heritage, power, beauty, and the cultural richness of ancient Egypt.
ARTWORK
The artwork draws from iconic Pharaonic symbols, royal portraits, architectural details, and ornamental patterns found throughout ancient Egyptian art. Each element was carefully selected and reinterpreted to reflect the visual richness, symbolism, and craftsmanship of the era. The compositions combine strong geometric structure with intricate decorative details, creating a distinctive identity that preserves the grandeur and authority of ancient Egypt while giving the collection a refined contemporary presence..
COLORS
The color palette is rooted in the tones associated with ancient Egyptian royalty and precious artifacts. Rich gold reflects power, value, and ceremonial luxury, while deep black adds depth, authority, and contrast. Metallic accents and warmer tones introduce richness and dimension, allowing each fragrance to develop its own expression while remaining connected to the overall identity of the Nefru Collection.
NEXT
OUR HERITAGE
For over three decades, MJW has built a strong legacy in the fragrance industry, combining manufacturing expertise, craftsmanship, and design. From its early manufacturing roots in China to its expansion in Egypt, MJW has continued to grow its capabilities across perfume bottles, packaging, fragrance development, branding, and private-label solutions.
TALK TO US
NEWS LATTER
Stay Update , Stay Inspire
SUBSCRIBE
Subscribe to the MJW newsletter and be the first to discover our latest products, packaging solutions, fragrance innovations, and exclusive updates delivered straight to your inbox.
OUR HERITAGE
For over three decades, MJW has built a strong legacy in the fragrance industry, combining manufacturing expertise, craftsmanship, and design. From its early manufacturing roots in China to its expansion in Egypt, MJW has continued to grow its capabilities across perfume bottles, packaging, fragrance development, branding, and private-label solutions.
TALK TO US
NEWS LATTER
Stay Update , Stay Inspire
SUBSCRIBE
Subscribe to the MJW newsletter and be the first to discover our latest products, packaging solutions, fragrance innovations, and exclusive updates delivered straight to your inbox.
OUR HERITAGE
For over three decades, MJW has built a strong legacy in the fragrance industry, combining manufacturing expertise, craftsmanship, and design. From its early manufacturing roots in China to its expansion in Egypt, MJW has continued to grow its capabilities across perfume bottles, packaging, fragrance development, branding, and private-label solutions.
TALK TO US
NEWS LATTER
Stay Update , Stay Inspire
SUBSCRIBE